GoHighLevel Order Form Customization: Build High-Converting Checkout Pages

Your order form is the last step between a prospect and a paying customer. A clunky, generic-looking checkout page kills conversions. GoHighLevel gives you full control over your order forms -- from layout and styling to order bumps, upsells, and payment integration -- so you can build checkout experiences that match your brand and maximize revenue.

This guide walks through everything you need to know about customizing GHL order forms in 2026.

Understanding the GHL Order Form Builder

GoHighLevel's order forms live inside your funnels. When you create a funnel step and set its type to "Order Form," you get access to a dedicated checkout page builder with fields for product selection, customer information, payment details, and more.

There are two main approaches to order forms in GHL:

• One-step order forms -- Everything on a single page: contact info, billing details, and product selection.
• Two-step order forms -- The first step captures contact information (name, email, phone), and the second step collects payment details. This approach lets you capture the lead even if they do not complete payment, which opens up abandonment recovery workflows.

The two-step approach is particularly powerful because it feeds your CRM. If someone fills out step one but abandons before paying, GoHighLevel can automatically trigger follow-up emails, SMS messages, or even phone calls to recover the sale.

Setting Up Your Order Form

Creating the Product

Before building the form, you need a product configured in GoHighLevel:

1. Navigate to Payments > Products in your sub-account.
2. Click + Add Product and fill in the product name, description, and pricing.
3. Choose your pricing model: one-time payment, recurring subscription, or payment plan.
4. Save the product.

GoHighLevel supports multiple pricing options on a single product, so you can offer monthly vs. annual billing or different tier levels.

Adding the Order Form to a Funnel

1. Open your funnel in the builder.
2. Add a new step or edit an existing one.
3. In the page editor, drag an Order Form element onto the page.
4. Configure the form by selecting your product, choosing which fields to display, and setting up payment processing.

The order form element is highly configurable. You can control which fields appear, whether fields are required or optional, and how the form is laid out on the page.

Customizing Form Appearance

Out of the box, GHL order forms look clean and functional. But if you are building a premium brand or white-labeling for clients, you will want to customize the appearance.

Using the Built-In Style Options

GoHighLevel's form element has built-in styling controls:

• Form width -- Set the form to full width or a fixed pixel/percentage width.
• Background color -- Change the form container background.
• Border and shadow -- Add borders, rounded corners, and box shadows.
• Font settings -- Adjust font family, size, weight, and color for labels and input fields.
• Button styling -- Customize the submit button text, background color, text color, font size, border radius, and hover effects.
• Field spacing -- Control padding and margins between form fields.

Custom CSS for Advanced Styling

For deeper customization, GoHighLevel allows you to add custom CSS at the page level or through the funnel's custom code settings. This lets you override default styles and create unique checkout designs.

Common CSS customizations include:

Styling input fields:

1.order-form input,
2.order-form select {
3  border: 2px solid #e2e8f0;
4  border-radius: 8px;
5  padding: 12px 16px;
6  font-size: 16px;
7  transition: border-color 0.2s ease;
8}
9
10.order-form input:focus,
11.order-form select:focus {
12  border-color: #3b82f6;
13  outline: none;
14  box-shadow: 0 0 0 3px rgba(59, 130, 246, 0.1);
15}
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Customizing the submit button:

1.order-form button[type="submit"] {
2  background: linear-gradient(135deg, #10b981, #059669);
3  color: white;
4  font-size: 18px;
5  font-weight: 700;
6  padding: 16px 32px;
7  border: none;
8  border-radius: 8px;
9  cursor: pointer;
10  width: 100%;
11  transition: transform 0.2s ease, box-shadow 0.2s ease;
12}
13
14.order-form button[type="submit"]:hover {
15  transform: translateY(-1px);
16  box-shadow: 0 4px 12px rgba(16, 185, 129, 0.3);
17}
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Adding a security badge area:

1.order-form-security {
2  text-align: center;
3  padding: 12px;
4  margin-top: 16px;
5  color: #6b7280;
6  font-size: 13px;
7}
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To add custom CSS, go to your funnel page settings and look for the Custom CSS or Tracking Code section where you can inject styles.

Building Multi-Step Order Forms

The two-step order form is one of the most effective conversion strategies in GHL. Here is how to build one.

Step 1: Contact Information

The first step collects low-friction information:

• First name
• Last name
• Email address
• Phone number (optional but recommended for SMS follow-up)

Keep this step simple. The goal is to get the lead into your CRM with minimal resistance. You can add a progress indicator (Step 1 of 2) to set expectations.

Step 2: Payment Details

The second step presents:

• Product summary with pricing
• Billing address fields
• Credit card or payment method fields
• Order bumps (if applicable)
• Terms and conditions checkbox
• Submit / purchase button

The key advantage: if a prospect completes step one but abandons step two, you have their contact information. GoHighLevel can automatically:

• Tag them as an "abandoned checkout" lead.
• Trigger an email sequence reminding them to complete their purchase.
• Send an SMS with a direct link back to the checkout.
• Alert your sales team to follow up personally.

This abandoned cart recovery workflow alone can recover 10-20% of lost sales.

Adding Order Bumps

An order bump is an additional offer presented directly on the checkout page, usually as a checkbox with a short description. The customer can add it to their order with a single click, without entering additional payment information.

To add an order bump in GHL:

1. Open your order form element settings.
2. Look for the Order Bump section.
3. Select the product you want to offer as a bump.
4. Write a compelling description (keep it to 2-3 sentences).
5. Set the price.

Effective order bump strategies:

• Complementary products -- If selling a course, offer templates or a resource pack.
• Speed or convenience -- Offer priority support, faster shipping, or expedited setup.
• Extended access -- Offer lifetime access instead of time-limited access.
• Done-for-you upgrades -- Offer a setup service or implementation call.

Order bumps typically convert at 15-30% when the offer is relevant and the price is an easy "yes" relative to the main purchase.

Setting Up Upsells and Downsells

After the initial purchase, GoHighLevel lets you add upsell and downsell pages to your funnel. These are presented after payment is confirmed, using one-click purchase (the customer does not re-enter payment details).

Upsell Pages

Add a new funnel step after your order form and set it as an upsell page. Include:

• A clear headline explaining the additional offer.
• The value proposition in 2-3 bullet points.
• A "Yes, Add This" button and a "No Thanks" link.
• A time-limited or quantity-limited element to create urgency.

Downsell Pages

If the customer declines the upsell, you can redirect them to a downsell page with a lower-priced alternative. This catches people who were interested but felt the upsell price was too high.

A typical sales funnel flow looks like:

1. Order form (main product + order bump)
2. Upsell page (premium add-on)
3. Downsell page (shown only if upsell is declined)
4. Thank you / confirmation page

Payment Integration

GoHighLevel supports several payment processors. The primary integrations are:

Stripe

Stripe is the most commonly used payment processor with GHL. To connect it:

1. Go to Payments > Integrations in your sub-account.
2. Click Connect next to Stripe.
3. Log into your Stripe account and authorize the connection.
4. Stripe will now process payments from your order forms.

Stripe supports one-time payments, recurring subscriptions, and payment plans. It handles all major credit cards and supports Apple Pay and Google Pay when enabled.

PayPal

GoHighLevel also supports PayPal integration for businesses that want to offer it as an alternative payment method. Connect it through the same Payments > Integrations menu.

Other Processors

Depending on your region and business type, GHL may support additional processors. Check the Payments > Integrations section for the latest options, as HighLevel continues to expand payment support.

Form Design Best Practices for Conversions

Small design decisions on your order form can have outsized effects on conversion rates. Here are the practices that consistently move the needle.

Reduce Field Count

Every additional field on your form creates friction. Only ask for information you truly need to process the order. For digital products, you may only need email and payment details. For physical products, you need a shipping address. Resist the urge to collect "nice to have" data at checkout.

Use Clear Field Labels

Label every field clearly. Do not rely on placeholder text alone -- it disappears when the user starts typing, which can cause confusion. Place labels above or to the left of each field.

Show a Price Summary

Display the order total clearly, including any taxes, discounts, or shipping. Surprises at checkout cause abandonment. If you are offering a discount or coupon, show the original price crossed out next to the discounted price.

Add Trust Elements Near the Payment Fields

Place security badges, SSL indicators, and guarantee statements directly near the credit card fields. This is where anxiety peaks, and reassurance is most needed.

Use Descriptive Button Text

Replace generic "Submit" text with action-oriented copy that reinforces the value: "Start My Free Trial," "Get Instant Access," "Complete My Order," or "Secure My Spot." The button text should remind the customer what they are getting.

Show Testimonials on the Checkout Page

A short testimonial or review directly on the order form page reinforces the buying decision at the critical moment. Even one or two strong quotes can reduce hesitation.

Mobile Optimization

More than half of web traffic comes from mobile devices, and checkout pages are especially sensitive to mobile usability issues.

Key Mobile Checks

• Form fields should be full width on mobile. Side-by-side fields that work on desktop become cramped on phones.
• Input types matter -- Use type="email" for email fields and type="tel" for phone fields so mobile keyboards show the right layout.
• Buttons should be large and tappable -- At least 48px tall with clear spacing from other elements.
• Avoid horizontal scrolling -- Ensure the form container does not overflow the viewport on any screen size.
• Test on actual devices -- The GHL preview mode is helpful, but always test on a real phone before going live.

Mobile-Specific CSS

If your desktop design does not translate well to mobile, use media queries:

1@media (max-width: 768px) {
2  .order-form {
3    padding: 16px;
4  }
5
6  .order-form input,
7  .order-form select {
8    font-size: 16px; /* Prevents iOS zoom on focus */
9  }
10
11  .order-form button[type="submit"] {
12    font-size: 16px;
13    padding: 14px 24px;
14  }
15}
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Setting the input font size to at least 16px prevents iOS Safari from automatically zooming in when a user taps a form field, which is a common and annoying mobile UX issue.

Connecting Order Forms to Automations

The real power of GHL order forms is what happens after the purchase. Use GoHighLevel workflows to:

• Send a confirmation email and SMS immediately after purchase.
• Grant course or membership access automatically.
• Add the customer to an onboarding pipeline and assign a team member.
• Trigger an onboarding email sequence over the next 7-30 days.
• Create an invoice in your billing system.
• Update custom fields and tags for segmentation.
• Notify your team via internal notification, Slack, or email.

All of this is configurable in the GHL Workflow Builder using the "Order Form Submitted" or "Payment Received" triggers.

Final Thoughts

Your order form is not just a payment collection tool -- it is the final conversion point in your entire marketing funnel. A well-designed, properly customized order form removes friction, builds trust, and maximizes revenue through order bumps and upsells.

Start with the built-in GHL form builder, customize the appearance to match your brand, implement a two-step process to capture leads, and connect everything to automations that deliver a seamless post-purchase experience. Then test, measure, and refine based on your actual conversion data.