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One platform to run and resell your entire agency

Replace your CRM, funnel builder, email and SMS tools, scheduler, and reputation software with a single white-label ecosystem built for agencies.

Everything your agency runs on, in one place

CRM, marketing, automation, and client delivery share one data model so nothing breaks between tools.

CRM and pipelines

Unlimited contacts

Unlimited contacts, custom fields, smart lists, and visual Kanban pipelines with a full interaction history per contact.

Funnels and websites

100+ templates

Drag-and-drop builder with 100+ templates, A/B split testing, blogging, and a fast global CDN.

Automation workflows

50+ triggers

Visual if/then engine with 50+ behavioral triggers and 60+ multi-channel actions, all unlimited.

Email and SMS

Unlimited email

Bulk campaigns, two-way SMS/MMS, deliverability tooling, and a built-in VoIP phone system.

Reviews and reputation

50+ directories

Automated Google and Facebook review requests, sentiment tracking, and embeddable showcase widgets.

Native AI

24/7 coverage

Conversation AI chatbots, Voice AI agents, an AI content writer, and an AI review responder.

A stitched-together stack versus one ecosystem

What changes when every tool your agency needs lives under one login.

Six separate subscriptions

  • Separate bills for CRM, funnels, email, SMS, scheduling, and reviews
  • Per-contact and per-seat pricing that punishes growth
  • Integrations that break when one vendor ships an update
  • Client data scattered across disconnected platforms
  • No way to resell the stack under your own brand

GoHighLevel

  • CRM, marketing, automation, and delivery in one dashboard
  • Unlimited contacts and users across standard agency plans
  • Native features that share one data model and never break
  • Every interaction logged in a single unified contact history
  • Full white-label SaaS mode to resell as your own software

SaaS mode and white-labeling

Resell the platform as your own software

SaaS mode, available on the Pro Plan, lets agencies rebrand the entire platform — custom domain, logo, colors, and even a branded mobile app — and resell it as a proprietary product.

Automate subscriptions and billing through Stripe, set your own tiered packages, and keep 100% of your SaaS earnings. Rebill clients for metered SMS, email, phone, and AI usage with your own markup.

Clients log into a system that looks entirely like your software, while you build recurring software revenue on top of your services.

The agency revenue math

What the white-label SaaS model makes possible at modest scale.

$5,940–$19,940
Monthly recurring revenue

Reselling to just 20 clients at $297–$997/month each.

100%
Of SaaS earnings kept

Set your own pricing tiers and own the client billing relationship.

5,000+
Tool integrations

Connect via native integrations, Zapier, Make, and developer webhooks.

Onboard new clients in an afternoon

Snapshots package an entire sub-account setup so you never build from scratch.

Step 1

Choose a snapshot

Start from a pre-built niche template or your own proprietary package of funnels, workflows, and pipelines.

Step 2

Deploy to a sub-account

Clone the full setup into a new, fully isolated client sub-account with one click.

Step 3

White-label and launch

Apply your brand and custom domain, then go live under your own software the same day.

Step 4

Push updates anywhere

Update layouts, emails, or automations across every connected sub-account simultaneously.

How GoHighLevel compares on agency features

Where the platform covers gaps that point solutions leave open.

Typical CRM and funnel tools

  • SMS marketing often missing or limited
  • No native reputation management
  • Voice drops and built-in calling rarely included
  • White-label SaaS resale unavailable or partial
  • Limited or no unlimited multi-account support

GoHighLevel

  • Two-way SMS and MMS marketing built in
  • Automated Google and Facebook review generation
  • Native VoIP, power dialer, and ringless voicemail
  • Full white-label SaaS mode with your own pricing
  • Unlimited, fully isolated agency sub-accounts

Frequently asked questions

What agencies most often want to confirm before switching.

Yes. It replaces separate subscriptions to tools like HubSpot, ClickFunnels, ActiveCampaign, Calendly, and Kajabi by combining CRM, funnels, email/SMS, scheduling, reputation, courses, and white-label capabilities into a single dashboard.

Run your agency on one platform — and resell it as your own

Consolidate your stack, onboard clients with snapshots, and build recurring SaaS revenue.

All Features of GoHighLevel - All-in-One Agency CRM & SaaS Articles

Browse 8 articles on features of gohighlevel - all-in-one agency crm & saas.

The Ultimate Definitive Guide to the GoHighLevel Power Dialer — hero

The Definitive Guide to the GoHighLevel Power Dialer

Learn how the GoHighLevel Power Dialer works, how to set it up, automate follow-ups, pricing, compliance, and how it compares to other dialers.

GHL Experts Sep 03, 2026 13 min read
Mastering GoHighLevel AI Voice Agents: The Ultimate Guide to Implementation, Architecture, and ROI — hero

GoHighLevel AI Voice Agents: The Ultimate Guide to Implementation, Architecture, and ROI

Learn how to implement GoHighLevel AI voice agents: architecture, data flow, best platforms, workflow setup, use cases, pricing, ROI, and mistakes to avoid.

GHL Experts Aug 30, 2026 15 min read
GoHighLevel Reputation Management: The Ultimate Agency Guide to Automating Client Reviews — hero

GoHighLevel Reputation Management: The Ultimate Agency Guide to Automating Client Reviews

Learn how GoHighLevel automates client reviews, unifies feedback, and powers a high-margin reputation management service for agencies.

GHL Experts Aug 19, 2026 7 min read
Mastering GoHighLevel Missed Call Text Back (MCTB): The Ultimate Comprehensive Guide — hero

Everything About GoHighLevel Missed Call Text Back (MCTB)

Learn how to set up GoHighLevel Missed Call Text Back (MCTB) to capture leads, boost conversions, and never lose a missed call again.

GHL Experts Aug 17, 2026 6 min read
GoHighLevel Workflow Builder: The Ultimate Visual Automation Engine & Advanced Marketing Automation — hero

GoHighLevel Workflow Builder: The Ultimate Visual Automation Engine & Advanced Marketing Automation

Build powerful multi-channel automations with the GoHighLevel Workflow Builder. Triggers, actions, logic, templates, use cases, and comparisons explained.

GHL Experts Jul 08, 2026 19 min read
GoHighLevel Dashboard: How to navigate and customise GHL Dashboard? — Features

GoHighLevel Dashboard: How to navigate and customise GHL Dashboard?

Navigate and customize the GoHighLevel dashboard with confidence. Widgets, reporting, white-label theming, and agency vs sub-account views explained.

GHL Experts Apr 18, 2026 11 min read
GoHighLevel Forms & Surveys: Lead Capture, Conditional Logic, and CRM Automation — Features

GoHighLevel Forms & Surveys: Lead Capture, Conditional Logic, and CRM Automation

Master GoHighLevel forms and surveys to capture leads, add conditional logic, and automate CRM workflows. A complete build-and-ship guide for agencies.

GHL Experts Apr 18, 2026 15 min read
GoHighLevel Tools and Resources: A Complete Guide to the GHL Platform — Features

GoHighLevel Tools and Resources: A Complete Guide to the GHL Platform

Comprehensive guide to GoHighLevel tools and resources. Covers CRM, funnel builder, workflow automation, email marketing, calendar, and pipeline management.

GHL Experts Apr 06, 2020 11 min read