GoHighLevel Plans & Pricing
The complete, unbiased guide to every GoHighLevel plan, hidden cost, and usage fee — so you can choose the right tier without surprises.
Pricing at a Glance
Three tiers designed to scale alongside your agency or software business.
Agency Starter
or ~$80.83/mo billed annually (Save $194)
Solo entrepreneurs, freelancers, small businesses, new agencies (1-2 clients)
Agency Unlimited
or ~$247.50/mo billed annually (Save $594)
Growing marketing agencies, consultants managing multiple clients
Agency Pro (SaaS Mode)
or ~$414.17/mo billed annually (Save $994)
Scaling agencies wanting to resell GHL as their own white-labeled SaaS
Agency Starter Plan: $97/mo
Solo entrepreneurs, freelancers, small businesses, new agencies (1-2 clients)
Track Leads & Pipelines
Utilize core CRM functionalities to manage deals and visualize the complete sales process.
Build Unlimited Assets
Construct unlimited landing pages, sales funnels, and websites for a single business entity.
Centralize Communications
Execute email, SMS, and voice marketing campaigns directly from the platform.
Automate Workflows
Design advanced "if-this-then-that" automation sequences to nurture leads and streamline daily tasks.
Manage Appointments
Replace external scheduling tools with integrated calendars and appointment booking features.
Schedule Social Media
Plan and publish posts across major social media platforms using the built-in planner.
Request Reviews
Automate reputation management by sending automated review requests to customers.
Consolidate Messages
View all client interactions inside a unified inbox.
Connect External Tools
Integrate with standard applications like Stripe, Shopify, and Facebook.
Limitations to Consider
- Strict 3 sub-account limit — agencies outgrow this quickly with 2+ clients
- No white-labeling — clients see GoHighLevel branding
- Cannot isolate client data effectively beyond 3 accounts
Even at $97, the Starter plan doesn't just replace a few tools — it collapses an entire stack. CRM, funnel builder, email marketing, SMS, calendars, social scheduling, reputation management, and a unified inbox all come standard. On top of that, GoHighLevel's built-in AI capabilities — from conversational AI bots to AI-powered content generation — are accessible from day one. Most agencies spend $500-$1,200/month cobbling these together from separate vendors. The Starter plan puts it all under one roof without a massive upfront commitment.
Agency Unlimited Plan: $297/mo
Growing marketing agencies, consultants managing multiple clients
Host Unlimited Sub-Accounts
Each client receives an isolated environment containing a dedicated CRM, sales funnels, and data storage. Agencies can onboard unlimited clients without increasing their base plan price.
Deploy a Branded Desktop App
White-label the entire desktop platform using your agency's logo, domain, and branding. Clients log in to a custom URL and experience your brand identity.
Utilize Advanced API Access
Connect custom integrations and facilitate advanced development projects.
Generate User Reporting
Access advanced reporting capabilities to monitor multi-team or departmental performance.
Rebill Phone & Email
Recover variable communication expenses from clients without applying a markup.
The $297 Unlimited plan is where the math gets absurd. You're not just getting unlimited client accounts — you're replacing your CRM, funnel builder, email platform, SMS tool, scheduling app, review management software, social planner, course platform, and membership site builder in one subscription. Add in the native AI suite — Voice AI for phone handling, Conversation AI for chat, Reviews AI for reputation, and Content AI for copy — and you're eliminating tools that would individually cost thousands per month. Two clients on retainer covers the entire platform. Every client after that is pure margin.
Agency Pro (SaaS Mode) Plan: $497/mo
Scaling agencies wanting to resell GHL as their own white-labeled SaaS
Configure SaaS Offerings
Use the SaaS Configurator to build custom feature sets and pricing tiers (e.g., Basic, Pro, Premium). The system automatically provisions new client accounts upon successful checkout.
Automate Client Billing
Integrate Stripe to charge clients monthly or annually for software access automatically.
Enable Rebilling with Markup
Mark up the cost of usage-based services. Purchase SMS segments at wholesale rates and resell them to clients at a profit, creating an entirely new revenue center.
Conduct A/B Split Testing
Test variations of funnels, landing pages, and websites to optimize conversion rates.
Deploy AI Conversational Bots
Automate inbound and outbound conversations using integrated AI tools.
Utilize Sub-Account Templating
Deploy pre-built "Snapshots" to onboard new clients rapidly.
The $497 SaaS Pro plan doesn't just give you software — it turns you into a software company. Everything from the Unlimited tier is here, plus you can repackage the entire platform (CRM, funnels, AI bots, automation, communications — all of it) under your own brand and sell it at whatever price you set. The built-in AI capabilities become your AI capabilities. Rebilling lets you profit on every SMS, email, and AI interaction your clients generate. Most SaaS businesses require millions in development. This one requires $497 and a Stripe account.
Feature Comparison
A detailed look at what's included in each plan.
| Feature | Starter$97/mo | Unlimited$297/mo | SaaS Pro$497/mo |
|---|---|---|---|
| Sub-Accounts (Clients) | Up to 3 | Unlimited | Unlimited |
| CRM & Pipelines | |||
| Funnels & Websites | Unlimited | Unlimited | Unlimited |
| Branded Desktop App | |||
| API Access | Standard | Basic | Advanced / SaaS |
| Sell Software (SaaS Mode) | |||
| Automated Client Billing | |||
| Rebilling Usage (with Markup) | |||
| Rebilling Usage (no Markup) | |||
| A/B Split Testing | |||
| AI Conversational Bot | |||
| White-Label Mobile App | Add-on | ||
| Sub-account Templating |
Understanding "Hidden" & Additional Costs
Transparent usage-based fees that apply beyond the base subscription. Not hidden, just pay-as-you-go.
GoHighLevel vs. Traditional Tool Stack
Consolidating these services into a single platform saves agencies hundreds of dollars while centralizing customer data.
| Tool Category | Leading Competitor | Est. Monthly Cost | GHL Unlimited |
|---|---|---|---|
| CRM / Email Marketing | ActiveCampaign | $79 - $149 | |
| Funnel Builder | ClickFunnels | $97 - $297 | |
| Scheduling | Calendly | $12 - $20 | |
| Reviews & Messaging | Podium | $249 - $449 | |
| Courses/Memberships | Kajabi | $119 - $319 | |
| Total (Separate Tools) | $556 - $1,234+ | $297/month | |
Real-World Cost Scenarios
To calculate the true GoHighLevel cost, combine the base subscription with estimated usage fees.
Solo Consultant
Starter PlanFreelancer or solo entrepreneur
Small Agency (5 Clients)
Unlimited PlanGrowing agency managing multiple clients
Large White-Label Agency
SaaS Pro PlanSaaS reseller with dozens of clients
Annual Billing Discounts
Pay upfront and get 17% off, equivalent to two free months of service per year.
Free Months Per Year
17% savings on annual billing
| Plan | Monthly | Annual (Billed Once) | Effective /mo | You Save |
|---|---|---|---|---|
| Agency Starter | $97/mo | $970 | ~$80.83 | $194 |
| Agency Unlimited | $297/mo | $2,970 | ~$247.50 | $594 |
| Agency Pro (SaaS Mode) | $497/mo | $4,970 | ~$414.17 | $994 |
Note: The annual discount applies strictly to the base subscription. Usage-based LC Phone and LC Email fees process continuously regardless of billing cycle.
Which Plan Is Right For You?
Select the optimal GoHighLevel tier based on your client volume and long-term business model.
Starter
$97/mo
- You operate as a freelancer or solo entrepreneur managing your own marketing
- You run a single small business and need to consolidate your software stack
- You are launching a new agency and currently manage one or two clients
- You want to test GoHighLevel features before upgrading
Unlimited
$297/mo
- You direct a marketing agency serving two or more active clients
- You manage campaigns for multiple franchise locations or distinct brands
- You provide traditional "done-for-you" digital marketing services
- You require a branded desktop application for a professional agency image
Pro / SaaS Mode
$497/mo
- You intend to build a scalable, recurring revenue stream by reselling software
- You plan to offer a "do-it-yourself" software product alongside your marketing services
- You want to leverage rebilling to profit from client SMS and email usage
- You demand full white-label capabilities, including customized sub-account pricing
Ready to Replace Your Entire Tool Stack?
The GoHighLevel pricing structure delivers exceptional value by converging dozens of marketing tools into a unified, high-performance ecosystem. Solo operators start at $97, growing agencies scale at $297, and visionary marketers unlock SaaS revenue at $497.
No credit card required. Cancel anytime.
Frequently Asked Questions
Common questions about GoHighLevel pricing, plans, and billing.